The Mother’s Day Boost

It’s expected to be a happy Mother’s Day for restaurants this year as nearly half of Americans plan to dine out or order food from local restaurants, according to new research from the National Restaurant Association 

Additionally, the latest data from CGA’s BeverageTrak solution reveals that daily trends in the US On Premise have been relatively stable over the last two to three weeks, but that the channel should expect an uplift in velocity in the coming weeks with events such as Mother’s Day, Cinco de Mayo and the Kentucky Derby taking place. Mother’s Day  has consistently been the best performing Sunday of the year in the On Premise, having achieved the highest average outlet sales and traffic in both 2019 and 2021, with Fine Dining outlets leading the way with velocity growth of +134 percent versus the average Sunday to date in 2021.

“Historically, Mother’s Day has been one of the most popular holidays to celebrate at restaurants,” said Hudson Riehle, National…