How Restaurants Can Make 2021 the Year of Produce

It is official, the UN has declared 2021 the International Year of Fruits and Vegetables.  With the produce industry, we’ve been seeing consumer interest move towards more vegetable centric diets and nutritious eating.  With this declaration from the UN, restaurants have a great opportunity to work this campaign into their brand strategy from items on the menu to messaging that promotes more vegetable offerings.  How exactly can restaurants do this?  Having worked specifically with assisting regional and national chains in sourcing fresh produce, our team has some insights to get you started.

Menu Ideation and DevelopmentOne of the first things that come to mind when thinking about a restaurant is its menu.  This is a critical aspect for a restaurant brand which can draw people to your establishment.  One of the services that our group and other produce providers bring to restaurants is help with menu ideation; developing specific ingredient-based ideas.  Looking to a…