Is the Breakfast Forecast Partly Sunny or Partly Cloudy? | Modern Restaurant Management | The Business of Eating & Restaurant Management News

QSR breakfast shows signs of recovery after a pandemic-induced decline over the past 24 months. The author notes that breakfast traffic has returned to positive levels. She’s right, but it’s worth digging a little deeper. As a global data analytics partner to private and public restaurant brands, we gather insights from many sources, including monthly QSR sales, traffic, average check and basket size. Our observations suggest that while the breakfast daypart is a sunny spot in an otherwise stormy market, a few clouds may loom.

When looking at the impact the breakfast daypart had on trends for August 2022, we found that:

For most of 2022, breakfast maintained relatively positive traffic performance YOY. However, in June, the category started a downward trend, similar to declines in lunch and dinner that started as far back as Q3 2021. Year over year, breakfast traffic is trending positive, though slightly down (-0.6 percent) from August 2021, compared to declines in…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

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Jana Zschieschang