The Vegan Revolution: Celebrities Behind Vegan Brands

What was once a relatively niche diet has certainly transformed into a cultural staple over the last few years. Veganism was once viewed as fringe movement, with vegans having to visit health food stores to do their grocery shopping. The number of vegans in the UK quadrupled between 2016 and 2018, and last year there were 600,000 recorded vegans. The number is expected to continue rising exponentially, forecasted to make up a quarter of the British population in 2025.

There are numerous reasons personal to each individual who decided to make the transition to a plant-based diet; animal welfare, environmental impacts, and health reasons.  The popularity of veganism has garnered so much attention, including from businesses — once, a vegan meal would’ve consisted of a jacket potato and beans. Now, the options are limitless, with jackfruit burgers and vegan sausage rolls.

But there’s also another contributing factor at play which is helping shape the vegan market: celebrity…