Crerar Hotels named AA’s 2023 ‘Hotel Group of the Year’
Last year, Iconic Luxury Hotels took home the accolade, and this year marks the first time in four years that a Scottish business has received the title
Crerar Hotels, which has a collection of four and five-star properties across Scotland, has been awarded the title of ‘Hotel Group of the Year’ at the AA Hospitality Awards on Monday (25 September).
The Scottish hotel group attended the AA Hotel and Hospitality Services’ annual black-tie event in London to receive the highly coveted award in front of colleagues and renowned hoteliers, restaurateurs, and well-known faces in the hospitality industry.
Last year, Iconic Luxury Hotels took home the accolade, and this year marks the first time in four years that a Scottish business has received the title.
According to AA, this category awards hospitality groups with “a proven track record of striving for the very best levels of accommodation, service and food” across a variety of properties. Additionally, it looks for a keen attention to detail and a structured approach to future development.
Crerar Hotels, which is spearheaded by CEO Chris Wayne-Wills, who joined the company in 2020, has emerged from the Covid-19 pandemic stronger than ever, investing significantly in its properties and people with hotels such as Loch Fyne Hotel and Spa, Isle of Mull Hotel and Spa, Glencoe Inn, Golf View Hotel and Spa and Balmoral Arms, all reimagined, repositioned and upgraded.
Most recently, Crerar Hotels’ self-catering property, Island View House, in Glencoe received a five-star rating, making it the only AA-rated self-catering in the area.
Wayne-Wills said: “The AA Hospitality Awards is one of the most important dates in the diary for this industry so to be recognised as a hotel group in one of the biggest categories of the year is terrific. It is a testament to the hard work, passion, and dedication of every team member across the business who bring our positioning and promise of warm, authentic hospitality to life.
“Our aim is to provide excellent service and lasting memories to our guests, so it is wonderful to be recognised for our service. What makes this award even more special is the fact we follow in the footsteps of some large, national hospitality names that we’re proud to be associated with. To stand here as the only Scottish winner is also something we’re also immensely proud of.”
He added: “Congratulations to all the winners and finalists of the evening, it’s an evening we will always remember.”
