Spreading Southern Hospitality Through the Pandemic

Like many fellow restaurant groups, this year has been challenging for a variety of departments at Sonny’s BBQ, due to the impact of COVID-19. Overall, the biggest lesson we’ve taken from this unpredictable year is that in order to successfully spread the spirit of BBQ and kindness, we need to be transparent with our communities, engage with our most loyal customers, and be there for them in hard times. Our focus this year has been to find ways that Sonny’s is uniquely positioned to help guests navigate our new normal – from safety concerns, family meal solutions, and even the monotony of being trapped at home. Throughout all the uncertainty this year has brought, our values and our mission of spreading the spirit of BBQ has been our guiding star. 

Open and clear communication across our organization has been pivotal. In terms of operations, we enhanced our already stringent sanitation and safety protocols to comply with new government regulations, but ultimately, we needed…